The Middle Ground Project Archive
Here lies an assortment of projects both personal and commercial that provide a history of the work I've shipped or gotten to be apart of!
But projects aren't the end of the story. To view more work that combines my shared passions of writing and design into one weekly publication check out the Middle Ground Compendium, and join the Ground Up Newsletter!
Brand Identity
To say the least, brand identity is important and I've gotten to help a few fine folks create a brand that both resonates with their intended audience and speaks to the ideas they'd like to share.
Brand Identity:
Calibration Coffee
Brand Identity:
Palmetto Isles
Brand Identity:
The Stoke
Brand Identity:
Go Fig
Brand Identity:
Middle Ground Made
Brand Identity:
The Art Loeb Ultra
Brand Identity:
Bel-Aire Community Partners
Brand Identity:
One Community Church
Brand Refresh:
Lead Collective
Brand Refresh:
Bridge City Coffee
Brand Identity / Naming:
Harbor Coworking
Brand Identity:
Strides For Mercy 5k
Brand Identity:
Greenville Ultimate
Web and Print Design
Web didn't kill print, it just changed things. I've designed websites, business cards, brochures, PowerPoints, magazines, books, one pagers, mailers, sticker, banners, signs and just about anything else you could think of in this category. Here are a few examples!
Objects and Artifacts
Objects and artifacts are special because they bring pixels and grids to life. It can often feel like all those long hours spent behind a screen on in the weeds of a sketch book are made even more sweet when you get to enjoy the fruits of your picking or sketching. Here are a few examples of digital projects made physical.
Productivity Artifact
To Do Today Revised and Updated
Coffee Recipe
The Batch Brew Method
Desk Calendar
Middle Ground Day Mark
Custom Stamp:
Middle Ground Bookplate
Graphic T-Shirt:
Middle Ground All Purpose Lock Up All Purpose Shirt
Custom Hoodie:
GOAT Tried and True Hoodie
To-Do Tracker:
Middle Ground To-Do Today Journal
Leather Goods:
Middle Ground Durable Wallet and Journal Cover
Various Stickers, Pins, and Stationary:
Middle Ground Brand Hard Goods
Tote Bag:
Trying is All We Got Durable Tote Bag
Coffee Mug:
Do No Harm General Use Mug
5-Panel Cap:
Things Change All Purpose Hat
Sun Hoodie:
Greenville Ultimate Sport Grade Sun Hoodie
Graphic T-Shirt:
GOAT Badge All Purpose Shirt
Graphic T-Shirt:
Middle Ground Badge All Purpose Shirt
Graphic T-Shirt:
GOAT Hand Lettering All Purpose Shirt
Graphic T-Shirt:
Middle Ground Script All Purpose Shirt
Digital Resources
While I believe in analog tactile objects, the instant accessibility of well made digital resources still deserves to be celebrated. Linked below are a few digital resources I've made that may (or may not) be helpful as you sketch more and scroll less.
Want to See Even More?
Though this list is pretty comprehensive, it still represents only a fraction of the work I've gotten to be apart of over the years. For more projects head over to my Dribbble, or explore the links below.
Sketch more, scroll less.
Sketch more, scroll less.